Reasons to buy a domain or brand name for your company?
You launched a new product.
Selling dissimilar products under a single umbrella can muddle your brand image and confuse customers, which is why you should consider assigning a unique brand to each product.
Your company mission has changed.
It is common for a company's mission to shift in a new direction or to grow beyond the scope of its initial goals. If this applies to you, you may need to realign your brand so it accurately reflects your new mission or product offerings
The needs of your customers have changed.
Sometimes your company will be forced to change its brand because the needs of your customers have evolved. Tech innovation is a key driver of changing market habits, which can force a business to either adapt or get left behind.
You don't stand out from competitors.
What if your market is crowded by companies offering similar products with messaging that's very close to your own? Or worse: what if another company has the same name as yours, making it difficult for customers to find you?
Premium Domain Names For Sale
Stanford students Sergey Brin and Larry Page, originally built Google on the Stanford website, with the domain "google.stanford.edu." Later they registered "google.com" in September 1997 and officially launched a year later.
Tea and Spice, Il Giornale Coffee Company became Starbucks,
Tokyo Tsushin Kogyo was turned to Sony.Com
While Computing Tabulating Recording Corporation was renamed to IBM.Com.
Bought by Monaco company for million dollars as part of rebranding campaign.